The science of our logo
Our logo's seven colors follow the chakra tradition's root-to-crown sequence: six points evenly spaced, one point at the center. We used that sequence as a design system, a fixed, ordered set of seven positions, and assigned each one a real meaning in the product. The table below shows the mapping directly: what the step traditionally represents, and what it stands for here.
The mapping, in full
Traditional meaning on the left, what it stands for in the product on the right. No step is used loosely or left to imply more than what's stated here.
| Color | Chakra step | Traditional meaning | In the product |
|---|---|---|---|
| Root | Root | Stability, foundation | Intent: whether the work is grounded in the brief it was built from |
| Sacral | Sacral | Creativity, flow | Identity: the brand's own visual language, extracted and checked, not imposed |
| Solar plexus | Solar plexus | Confidence, control | Custody: the file's own metadata, verified rather than assumed |
| Heart | Heart | Connection, balance | Origin: human-made or synthetic, weighed without prejudging the answer |
| Throat | Throat | Expression, clarity | Coherence: whether the work says the same thing its metadata claims |
| Third eye | Third eye | Insight, judgment | REST and MCP: how the score reaches a pipeline or an agent, not just a person reading a screen |
| Crown | Crown | Synthesis, wholeness | The IQ Score: the five signals combined into one number |
Five signals, one delivery layer, one center
Five of the six outer points are Intent, Identity, Custody, Origin, and Coherence, the weighted signals that actually combine into the IQ Score. The sixth is REST and MCP, the layer that gets the result out of the platform and into a pipeline or an agent. It sits at the same ring because it's just as real a part of the product, not because it's a sixth signal averaged in with the rest. The center is where the five signals actually combine, at the fixed weights the product applies.
A person icon, a network-node icon, interlocked
The center is drawn as two curves locked around each other, a person icon inside one, a network-node icon inside the other. It's built to be read as one shape, not two symbols placed next to each other, because that's the actual claim: a brief a person wrote, checked against what a system reads in the file.
Neither reading produces a score by itself. The IQ Score is the output of comparing both.
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