Turn every asset into an explainable IQ Score.
Submit an image or video with the relevant brief and brand context. IQIN evaluates campaign fidelity, brand alignment, provenance, originality, and context, then returns an explainable IQ Score, compliance results, and distribution-ready metadata.
Three inputs, one run
The media, the brief it was built for, and the brand it belongs to, all inside the campaign it's part of. Brief and media are specific to this run, predictive or diagnostic; Brand is reused across every run in every campaign, and stays available outside IQIN through API or MCP.
Every score is transparent.
Each signal combines several weighted dimensions. When a dimension cannot be evaluated, the available evidence is reweighted rather than treating missing information as a failure.
What each signal measures
| Signal | Product term | Weight | Reads | Checks |
|---|---|---|---|---|
| Intent | Campaign Fidelity | 30% | Brief text | Message match, audience fit, tone, visual alignment, call to action, brand integration |
| Identity | Brand Compliance | 25% | Extracted brand profile | Brand consistency, tone alignment, style coherence, visual language, production parity |
| Custody | Chain of Custody | 20% | File metadata | Metadata completeness, metadata coherence, rights clarity, custody verifiability |
| Origin | Originality | 15% | The work itself | Human-origin confidence, content uniqueness, visual authenticity |
| Coherence | Context Consistency | 10% | The work itself | Subject, location, timing, and creator consistency cross-checked against each other |
Each signal uses the evidence relevant to that measurement. Intent evaluates the brief, Identity evaluates the brand profile, and provenance-related signals evaluate the asset and its metadata independently.
Predictive before you spend. Diagnostic after you ship.
You run the same three inputs and the same five signals at either end of the campaign.
Predictive simulation
Run your brief, media, or campaign plan through the IQ Score before you spend the campaign budget. See where it's likely to land on brief, on brand, and on compliance, while there's still time to change it.
Diagnostic post-assessment
Run a finished campaign back through the same five signals to see what held, brand by brand and clause by clause, and carry that into the next brief instead of a hunch.
Refined Brief, Metadata Intelligence, Asset Metadata
Three more outputs from the same run, available on your result whenever you need them.
Refined Brief
Rewrites your brief around what the asset delivers: offer, audience, schedule, call to action. Your next attempt starts from something it can hit.
Metadata Intelligence
Distribution-ready fields for SEO, AEO, ads, social, and content, generated from the same brief, brand, and visual read used to score the work.
Asset Metadata
Stock-media-grade tagging grounded in the file alone: ranked search phrases, keywords, licensing classification. No brief or brand required.