Give your brand review a head start

You own the brand. The platform scores against your live brand guidelines and lets you set a threshold, so your team's review starts with the answer already in hand the moment an asset lands in the DAM, well before rework, a pulldown, or a brand-consistency complaint costs anyone time they didn't budget for.

Primary signalIdentity, weighted 25% of your IQ Score
Also watchIntent, for whether your asset is on-brief as well as on-brand

Built around how brand review works

Guidelines that stay current

The platform extracts your brand profile from a URL or PDF, not from a summary someone wrote once. Update the source and your next score reflects it.

You set the threshold

Set the Identity score that counts as passing. Anything below it gets flagged before it ever reaches your asset library.

The reason behind the number

A low score comes with the dimension that moved it: palette, tone, style, visual language, or production quality. You know what to fix without opening a review call.

Every brand kept separate, on purpose

Guidelines, thresholds, and results are scoped per brand, so managing five brand profiles never means guessing which one an asset was actually checked against.

iqin.app/brand-select Illustrative preview
Which brand are you working on?

This scopes what you see across the app.

Northwind Identity threshold: 80
Marlowe & Co. Identity threshold: 75
Basin Outdoor Identity threshold: 85

A filterable field, not a one-time stamp

The Identity score is written into the asset when it lands in your DAM, so approval doesn't expire the moment the file leaves your desk.

Skip the follow-up ping

Anyone pulling an asset for a new campaign or launch can filter your library to "on-brand, already cleared," instead of routing back through you to confirm it.

One consistent bar, every reuse

The same Identity threshold applies whether the asset is being reused today or a year from now, so brand consistency does not drift the longer an asset sits in the library after its original approval.

Find out where it lands against your brand

Bring your own brand URL or PDF.

Get early access